At our unbelievable (and possibly temporary) wholesale-to-the-public prices, it would be a wicked sin not to make a purchase right now - this very minute, while we're still of the opinion that we can make a profit on a meager 20% markup.
That's right - 20%, not 100% or 150%.
If an ATV costs us $500, you pay $600. Anywhere else you'll pay $1,000 or $1,500 for identical merchandise.